About me
Hello, I'm Dan. I'm a Product Designer based in Fleet, Hampshire, with a passion for design and travel.
I have 15+ years' experience across digital and product design, including 6+ focused on UI/UX, shipping end-to-end products across SaaS, B2B, and B2C for web and mobile, including AI-powered products and chat experiences.
Toolkit
Figma Ecosystem
Design
Adobe Creative Suite
Design
Jira
Project Management
Miro
Workshops & Mapping
Confluence
Documentation
UX Pilot
AI/UX Workflow & Prototyping
Google Stitch
AI Workflow & Prototyping
Midjourney
Image Generation
Stark
Accessibility
Eleven Labs
Voice AI
Chat GPT
AI Assistant & Image Generation
Claude
AI Assistant
Gemini
AI Assistant & Image Generation
Teams
Communication
Zoom
Communication
Slack
Communication
Experience
December 2022 - Present
MCE Systems
Lead UI/UX Designer
Led creation of a scalable Figma design system, improving consistency and delivery speed across teams.
Introduced personas and developed 12 core user flows and prototypes to define key journeys, aligning teamson user needs and behaviours.
Partnered with global teams to deliver UI/UX for telecom products used by Vodafone, Virgin Media, O2,Telus, Amazon, NVIDIA, AT&T, SoftBank, Apple, and T-Mobile.
Delivered a high-impact NVIDIA product demo showcased at World Mobile Congress.
Led initial UX/UI audits to assess existing designs and prioritise improvements.
Optimised customer and retail journeys to reduce friction and improve usability.
Participated in usability and A/B testing to inform UX direction and product decisions.
Collaborated with product and engineering teams within Agile environments.
June 2022 - December 2022
Freelance
UI/UX Designer
Delivered end-to-end UI/UX design across multiple client pro jects, supporting product discovery, user
journeys, and prototypes across digital products.
Partnered closely with clients and stakeholders to translate business requirements into clear, user-centred design solutions.
February 2015 - June 2022
SMI Group
Senior Digital Designer
Owned and maintained digital brand and UI standards across multiple brands, ensuring consistency across key digital touch points. (SMI, Rokwear & Swift360)
Designed UI/UX concepts for the SMI website and ordering portal, supporting improved user engagement and online revenue.
Managed multiple design projects, delivering high-quality assets on tight deadlines.
Designed seasonal email campaigns for diverse customer sectors.
Mentored junior designers and supported work experience candidates.
Art directed Rokwear photography shoots.
Introduced automation that reduced production time by 80%
August 2012 - February 2015
George Warman Publications
Senior Designer & Production
Owned end-to-end design and production for three monthly publications, managing client advertising,
inserts, and delivery through to print.
Designed HTML email templates for dental companies, supporting campaigns reaching 18,000+ subscribers.
Managed supplier relationships, negotiated print costs, and introduced process improvements to help increase efficiency and improve publication ROI.
Prior to 2012
Multiple Companies
Junior & Freelance Designer
Freelance Graphic Designer - St. Martin Events Magazine
Freelance Graphic Designer - Watts Gallery
Freelance Graphic Designer - StayGo Magazine
Junior Graphic Designer - Edge Creative